New From Merch Cat

Report Your Live Show Music Sales to Luminate

Turn your live music sales into reportable data. If you're selling CDs or vinyl at your shows, those sales could count toward official industry reporting. Many artists sell CDs and vinyl at shows, but those eligible sales often go unreported.

Merch Cat helps make reporting those sales part of your normal merch workflow. Be among the first artists to report live music sales directly through Merch Cat.

Why Report Your Live Show Music Sales?

Every CD or vinyl record you sell at a show represents a fan who chose to support your music. Reporting those sales to Luminate, the exclusive data provider for the Billboard charts, ensures they count toward chart eligibility and helps your momentum get recognized by industry professionals looking for emerging talent.

Merch Cat makes it easy to capture eligible physical music sales at the point of sale and submit them to Luminate, eliminating manual reporting and helping ensure your sales are represented.

How It Works

  1. Sell your physical music using Merch Cat on your iOS device.
  2. Eligible sales are securely prepared for reporting.
  3. Merch Cat submits those sales to Luminate.
  4. Focus on your fans while we handle the reporting.

Who Is It For?

Luminate Reporting is designed for:

  • Independent artists
  • Signed artists
  • Artist managers
  • Record labels
  • Touring artists
  • International artists performing in the U.S. or Canada

What You'll Need

To use Luminate Reporting, you'll need:

  • A physical music release (CD, vinyl, or other eligible physical format)
  • A valid UPC for your release that is registered with Luminate
  • Eligible live sales made through Merch Cat
  • A Merch Cat subscription with the Luminate Reporting add-on

Ready to get started?

  1. Create an account and subscribe to Merch Cat. Already signed up? Look for the Luminate tab in your profile and skip to step 3.
  2. Download the Merch Cat app on your iOS device.
  3. Subscribe to the Luminate Reporting add on via the Merch Cat website.
  4. Sign in and start reporting eligible shows.
Start Reporting now
Frequently Asked Questions
No. Independent artists are eligible to report qualifying physical music sales.
No. Artists from any country can report eligible sales made at live shows in the U.S. or Canada.
A UPC (Universal Product Code) for music is a 12-digit barcode number that identifies an entire music release—such as a single, EP, or album. It acts as a digital product ID or package wrapper used by stores and streaming services to track sales. Read more about UPCs, incuding how to get one here.
Eligible physical music formats such as CDs and vinyl.
No. Luminate Reporting applies to eligible physical music sales only.
Yes. Merch Cat securely prepares and submits eligible sales to Luminate, so you don't have to manage the reporting process yourself.
Luminate is the entertainment industry's trusted source for music consumption data, tracking album sales, streaming activity, and other music metrics across the U.S. and Canada. Music industry professionals, including record labels, artist managers, distributors, and publishers, use Luminate data to better understand performance and market trends. Luminate data is also used by Billboard in the creation of many of its music charts.
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