Merch is more than a t-shirt on a table. The Modern Artist Merch Strategy™ looks at merch as a business, connecting fans, products, pricing, profitability, live sales and data to help artists make smarter decisions at the show and beyond.
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Merch is a crucial revenue stream for artists, yet many make avoidable mistakes that cost them profits and fan engagement. Here are five key mistakes artists make in their merch business and how to avoid them.
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When live shows came to a halt, artists had to find new ways to keep merch moving and stay connected with fans. Here are six strategies for making merch work even when you’re off the road.
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Build a smarter merch strategy by understanding your fans, choosing the right products, pricing for profit, tracking inventory and sales, and making the most of every live show.
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Merch can be an important revenue stream for artists, but building a successful merch business takes planning. Learn the fundamentals that go into creating a strong merch plan, from products and pricing to costs and profitability.
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