<?xml version="1.0" encoding="UTF-8"?>
<!-- The portal's PUBLIC pages (bd merchcat-p5pm).

     Only genuinely public, indexable pages belong here. Anything carrying
     ViewBag.NoIndex in its view — login, password reset, the success and thanks
     interstitials — must NOT be listed: telling a crawler to fetch a page you
     also tell it not to index is a contradictory signal.

     /faq and /contact are absent on purpose. Squarespace owns the canonical copy
     of both at www; the portal's copies canonical to them and are noindex. -->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- The homepage. It was in NEITHER half of the index until 2026-08-14: the
       portal serves / but never listed it, and Squarespace's generated sitemap
       lists /artists (its home page) rather than /. The single most important
       URL on the site was therefore in no sitemap at all.

       It lives HERE because the portal serves / today. When the homepage
       content merge lands (bd merchcat-bm5e) and / moves to Squarespace, this
       entry moves out with it -- Squarespace will then need its own home page
       to canonical to / rather than to /artists. -->
  <url><loc>https://www.merchcat.com/</loc><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://www.merchcat.com/pilot</loc><changefreq>monthly</changefreq></url>
  <url><loc>https://www.merchcat.com/knowledgebase</loc><changefreq>weekly</changefreq></url>
  <url><loc>https://www.merchcat.com/terms</loc><changefreq>yearly</changefreq></url>
  <url><loc>https://www.merchcat.com/privacy</loc><changefreq>yearly</changefreq></url>
  <url><loc>https://www.merchcat.com/luminateterms</loc><changefreq>yearly</changefreq></url>
  <url><loc>https://www.merchcat.com/luminateprivacy</loc><changefreq>yearly</changefreq></url>
  <url><loc>https://www.merchcat.com/home/signup</loc><changefreq>monthly</changefreq></url>
</urlset>
