In the last segment of Master Your Merch, we covered ‘Merch Basics’. If you missed that, you can find it here. Once you’ve gotten the basics down, you’ll want to come up with a merch strategy.
So what do we mean by merch strategy? We mean actually thinking about your merch from a business perspective, (instead of a last-minute afterthought the week before your tour/shows), in a pointed way, to actually try to maximize your merch income and profit.
Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket in real-time, while empowering your fans to spread your message to the world.
In order to fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. We understand that this can be a bit overwhelming, so we created a workshop that we’ve brought to SXSW, Music Biz, and other conferences to bring some insight to the process and the areas that should be considered in your merch plan. While we can’t bring the entire workshop to you in written form, we’re sharing some of the nuts and bolts of the workshop, broken down into two sections – ‘Merch Basics’ and ‘Merch Strategy’. We’ll start here with the basics, because that’s where you should start your merch process as well.