A NYS CPA, and Alumna of N.Y.U. and Berklee College of Music, Merch Cat founder Vanessa Ferrer has been a successful businesswoman for over 15 years in the financial and artist management fields. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. After managing several touring clients & consulting with high profile industry professionals, she realized a market need for emerging artists and their business teams. Using her multi-faceted background she developed Merch Cat, which launched on December 1, 2015. On July 17, 2018 Merch Cat launched Merch Cat FAN, a connected direct to fan app to help artists further capitalize on the artist-fan connection rooted in the live show environment. Ferrer has quickly become a familiar face and voice at both artist and industry focused conferences. Being passionate about artist education, she has spoken on over 15 panels about the importance of merchandise as an artist revenue stream and fan engagement tool in today's music industry. Ferrer is a member of the Recording Academy, the Music Business Association, Women In Music and the Independent Record Label Association (A2IM).