If you can imagine it, you can achieve it. If you can dream it, you can become it.
— William Arthur Ward

A NYS CPA, and Alumna of N.Y.U. and Berklee College of Music, Merch Cat founder Vanessa Ferrer has been a successful businesswoman for over 15 years in the financial and artist management fields. Armed with the heart of an artist, the belief  that  she  could make  a  difference, and  the  drive to make  it  happen, Ferrer founded InFocus Artist Management in 2009. After managing several touring clients & consulting with high profile industry  professionals, she realized a market  need  for emerging artists and their business teams. Using her multi-faceted  background she  developed Merch Cat, which  launched on  December 1, 2015. On July 17, 2018 Merch Cat launched Merch Cat FAN, a connected direct to fan app to help artists further capitalize on the artist-fan connection rooted in the live show environment. Ferrer has quickly become a familiar face and voice at both artist and industry focused conferences.  Being passionate  about  artist  education, she  has  spoken  on  over 15 panels  about the importance  of merchandise as an  artist  revenue stream  and fan  engagement  tool  in  today's  music industry. Ferrer is a member of the Recording Academy, the Music Business Association, Women In Music and the Independent Record Label Association (A2IM).